Small businesses have to be savvy when it comes to marketing and advertising. One way to reach more customers is through custom label printing.
It can be tricky to know where to start if you are a small business owner looking to create custom labels for your products.
That’s why we’ve put together a list of 10 easy tips for small businesses who want to start using custom labels!
This blog post will discuss how you can create beautiful and professional-looking labels that perfectly represent your brand!
Let’s get started
10 Easy Custom Label Printing Tips for Small Business Owners
If you’re a small business, custom label printing can be a great way to market your products and services. You need to keep a few things in mind to get the most out of your labels. Here are ten easy tips to get started:
1) Keep your design simple.
When it comes to custom label printing, less is more.
You want your label to be eye-catching and easy to read, so avoid using too many colours or patterns.
As a rule of thumb, stick to a few simple elements that represent your brand well.
2) Use high-quality images.
If you include images on your label, ensure they are high quality. Poorly resolution images will make your brand look unprofessional.
Opt for clear, sharp images that fit well with the overall design of your label.
If you are unsure about the quality of your images, you can always hire a professional graphic designer to help you out.
However, give them clear instructions on the size and resolution of your images to ensure that the design fits with your branding.
3) Consider the shape and use of your label.
The shape of your label should be based on the shape of your product. You want the label to fit well and not look out of place.
For example, a circular label would be ideal if you have a round product.
Take some time to consider the different shapes available before settling on one for your product.
This is an important step in the custom label printing process, so don’t rush it!
Working with a good graphic designer is also helpful in the step. They can help you create a die line or template for your product, making it easier to design the perfect label.
4) Use a good quality printer
When it comes to custom label printing, it’s important to use a good quality and professional printer. This will ensure that your labels are printed correctly and look their best.
There are several portable printers that are easy to use and affordable, so there’s no excuse for not getting high-quality labels!
Be sure to research and find the right printer for your business needs.
It’s also important to remember that the cost of custom label printing can vary depending on the printer you use. So, be sure to compare prices before making a final decision.
5) Choose the suitable material
The material you use for your label will depend on where you plan to use it. If you need a label that can withstand being in the fridge, for example, then vinyl would be a good option.
If you’re unsure which material to choose, it’s always best to ask a professional.
They will be able to advise you on the best material for your needs and help you to create a custom label that looks great and is durable.
6) Think about the adhesive
When it comes to custom label printing, the adhesive is just as important as the material.
You need to ensure that the adhesive is strong enough to hold the label in place but not so strong that it’s difficult to remove.
The type of adhesive you choose will also depend on the material you’re using. For example, some materials, such as paper, are unsuitable for sticky adhesives.
7) Keep your text legible
When it comes to custom label printing, legibility is key. You want your customers to be able to read the text on your label, so make sure it is large enough and clear.
If you’re unsure whether your text is legible, ask someone else to look at it. They will be able to give you an honest opinion.
As a general rule, use a simple font that is easy to read and avoid using more than two different fonts on your label.
Also, you should typically make sure the text is big enough to be easily seen from a reasonable distance.
8) Use colours that represent your brand
The colours you use on your label should align with your brand identity. If you’re unsure what colours to use, ask for help from a professional designer.
They will be able to create a colour scheme that represents your brand well.
Remember, the colours you use can significantly impact how your label is perceived. So, it is important to choose wisely!
As a rule of thumb, avoid using more than three different colours on your label, as too many colours can be overwhelming and make your label look busy.
Instead, sticking to a few simple colours that represent your brand well is a good idea.
9) Consider the finish
When it comes to custom label printing, there are many different finishes available. From glossy to matte, there are plenty of options to choose from.
The finish you choose should be based on the look you’re going for. If you want a label that looks sleek and professional, then a glossy finish would be a good option.
If you’re unsure which finish to choose, you can do a few samples to give you an idea of what the finished product would look like.
The finish you choose can significantly impact the look of your label, so take your time and choose wisely!
10) Get creative
Custom label printing provides an excellent opportunity to get creative with your packaging, so don’t be afraid to experiment with different design ideas.
The key is creating a label that represents your brand well and uniquely.
You don’t have to be constrained to a specific type of design, but at the same time, you don’t want your design to go beyond the limits of your branding.
Creativity is key in custom label printing, so have fun with it!
These are just a few tips to help you get started with custom label printing for your small business.
Custom label printing is a great way to make your product stand out from the competition.
So, keep these tips in mind if you’re considering using custom labels.
At Jabac, we offer a range of portable printers that can make it easy for you to print custom labels yourself.
If you have any questions or inquiries, you’re welcome to contact us today.